You’re not just in the termite business. You’re in the business of taking care of people and their properties. By strengthening your expertise of the Sentricon® system and sharpening your sales skills, you’ll have the knowledge to confidently address homeowner concerns while also growing your recurring revenue. Here you’ll learn ways to make the most of every customer interaction.
Sales Training
About Sentricon®
THE Standalone Solution
See why THE Standalone Solution is proven to eliminate termites.
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The Science of Sentricon
Knowing the science behind Sentricon — and explaining it to homeowners — creates valuable peace of mind.
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Why Baiting Is Best
Baiting is always best for total colony elimination, but it’s also best for your business.
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Customer Experience
Closing More Sales
You can’t tackle termites if you’re not closing. Try these sales tips for better customer success.
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Communication With Customers
Every customer is different. But your core communications skills should be the same: friendly and warm.
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Making a Great First Impression
Providing resources. Answering all questions. How can you make the best first impression possible?
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A Different Kind of Business
We’re not just in the business of baiting. We’re in the business of taking care of people.
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Multigenerational Homeowners
Learn the values that separate baby boomer, Generation X and millennial customers.
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Commercial and Multifamily
How can you service commercial and multifamily accounts —the growing opportunity in pest control?
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Customer Retention
There’s no perfect formula for customer retention. But there are tried-and-true retention tips.
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Retention and Renewal
Nine in 10 homeowners choose the Sentricon® system year over year — what sales strategies help keep it that way?
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Risk and Retention
Customers considering canceling their service risk exposing their home to the threat of termites.
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Why Retention Is Everybody’s Job
No matter your role, retention is part of your job description. Learn what part you play in keeping customers loyal.
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Retention and Renewal Research
What have we learned about retention and renewal? See the results of an eight-month study.
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Preventative Sales
Preventing termite damage before it happens is better for homeowners AND your business.
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